A Marketplace for Badger Athletes

Michelle Houp  |  Aug 16, 2022

In April, UW athletics launched the YouDub Marketplace, where businesses and Badger fans alike can pitch profitable opportunities to UW student-athletes. The online marketplace is helping players and the public navigate the new landscape of college athletics after the NCAA adopted a new policy to allow student-athletes to profit from their use of name, image, and likeness (NIL).