Caitlin Clark Passes Shedeur Sanders As Fanatics’ Top-Selling NIL-Era Athlete

Caitlin Clark became the NCAA women’s basketball all-time scoring champ last week—but she wasn’t finished breaking records.

The Iowa guard passed Kelsey Plum for that mark with a first-half three-pointer against Michigan on Thursday… and within hours she became Fanatics’ top-selling NIL athlete, according to data provided to Front Office Sports by the retail giant. To take that spot, Clark passed Colorado quarterback Shedeur Sanders in total sales since Fanatics began selling athlete-branded college gear in 2022, one year after the Supreme Court’s unanimous decision in the NCAA v. Alston case that led to the first NIL guidelines. 

According to Fanatics, the gear that pushed Clark over the top included a T-shirt bearing the “You break it, you own it” slogan that Nike featured on social media after Clark set the scoring record.