Colorado’s Deion Sanders ‘Happy About NIL’ and More

Colorado football head coach Deion Sanders has a roster in Boulder full of breakthrough NIL performers, including Heisman hopefuls Travis Hunter and Sanders’ son, Shedeur. As a polarizing personality, a media darling and a marketing superstar himself, Coach Prime has revolutionized the NIL space himself.

In a recent interview with BET.com, Sanders spoke about the NIL landscape and what he likes about it.
“I’m happy about NIL because players who are truly making a difference, who are going to get it deserve it. But I want them to keep in mind that they’re playing for a bigger prize and that’s the NFL,” Sanders told BET.com. “So you can’t get lackadaisical that you don’t work hard because you got a ship sailing in of thousands of dollars each month that you can help family members and all that.”