Penn State NIL collective hosts inaugural golf tournament

Happy Valley United, the NIL collective supporting Penn State football, hosted its inaugural Golf Tournament and Reception on Monday afternoon. Taking place at the West Shore Country Club in Camp Hill, Pa., the event served as an initial opportunity to connect fans and businesses with the Nittany Lions coaching staff, as well as its current and former players.

Penn State head coach James Franklin addressed the participants, both before and after the golf tournament, and individually met with them throughout the afternoon. And, as has been his message throughout the Nittany Lions’ grappling with NIL, he reiterated to supporters the need for their continued embrace of college football’s new competitive landscape.

“James rode around and he shook hands with almost everybody and thanked them,” said Jen Ferrang, General Manager of Development and Corporate Sponsorships. “He gave two talks, one before and one after, about the importance of NIL. And he took questions in terms of who we’re competing with and who we all know we want to beat, and how that connects from dollars raised to wins on the field.”