University of Colorado has a new NIL collective backed by Deion Sanders: 5 things to know

Name, image and likeness is changing by the day and the University of Colorado is getting with the times.

As the Buffaloes prepare for their transition into the Big 12, a new NIL collective for Colorado athletics launched Tuesday: 5430 Alliance.

It supports the 350-plus student-athletes across all 15 university sports and consolidates the Buffs’ NIL efforts into one entity. The move unifies the Buffs4Life NIL Collective and 5430 Foundation “to bring all of the university’s NIL opportunities into one streamlined organization,” according to a press release.

“NIL is a critical component of our athletics programs as we support our student-athletes and compete for national championships,” Colorado athletic director Rick George said in the release. “5430 Alliance ushers in a new chapter of NIL at Colorado and allows all our fans and alumni to support our student-athletes through one avenue. We encourage every supporter of the Buffs community to pledge their support to 5430 Alliance.”