by Brittany Zion | Feb 7, 2023 | All State, Blog, College, Eccker Insights, High School, Media, Student-Athlete
NIL deals are increasing financial opportunities for students, brands, universities, and in-house marketing teams across the country. Today, high school and college athletes are disrupting the social media world with their own authentic, passion-driven content. Brands...
by Brittany Zion | Jan 11, 2023 | All State, Blog, College, Eccker Insights, High School, Student-Athlete
Name, image, and likeness (NIL) refers to the legal right of an individual to control the use of their name, image, and likeness in commercial contexts. In recent years, there has been a lot of discussion surrounding the issue of NIL, particularly in the context of...
by Brittany Zion | Jan 5, 2023 | All State, Blog, Branding, Eccker Insights, Student-Athlete
Whether you’re new to the NIL environment or a seasoned pro, it’s clear that social media is one of the major channels for visibility and opportunity for high school student-athletes. Perhaps more than any other source, social media allows athletes across gender,...
by Brittany Zion | Dec 14, 2022 | All State, Blog, Branding, Eccker Insights, High School, Student-Athlete
It’s no secret that NIL isn’t just for college athletes anymore. Many high school student-athletes are taking advantage of the opportunity to monetize their name, image, and likeness, too. For top prospects like Jada Williams, Quinn Ewers, and Alyssa and Gisele...
by Brittany Zion | Nov 17, 2022 | All State, Blog, Eccker Insights, Illinois, NCAA, Oregon, Student-Athlete
On the heels of Ed O’Bannon and Shawne Alston’s lawsuits against the NCAA’s restraints on athlete compensation comes a petition for class certification from Arizona State swimmer Grant House, Oregon basketball player Sedona Prince and former Illinois football player...
